The Advantages of Dynamic Digital Signage

Dynamic digital signage is a method of marketing in which the media is displayed in public places. Generally, digital signage consists of a main unit that sends signals to specific output devices such as LCD monitor. It employs digital signature software that includes IP video, which means that the audio and video sent via the Internet Protocol.

Dynamic digital signage May seem new to us, but, in fact, been used for many years under normal events. One example is in sports. In his typical stadium, and will have both print advertising and electronic displays as traffic lights. Unlike traditional print advertising, which remains static and only displays a panel data, electronic displays get updated from time to time in terms of, for example, the result of playing teams. In addition to game details, these electronic displays also play ads that promote certain goods and services.

From the example above, you can see that the dynamic digital signage has been with us for many years, without most of us to notice. The only difference between then and now is that the use of dynamic digital signage moved from sports stadiums and schools, malls, airports, cinemas, and so on. Generally, digital signage is used where the sale of products and services is done, so this means that there is virtually everywhere.

This article presents some of the advantages of using dynamic digital signage:

1 Digital Signage offers a vibrant and rich media content through the use of advanced technologies. According to some studies, an individual is about five to ten times more likely to notice a dynamic digital signage, unlike traditional print media.
2nd This can result in real time and updated content via the Internet. Because technology that combines digital signage with IP video, people can receive updates and more consistent performance. Thus, time and cost of information dissemination are greatly reduced.
3rd Through a dynamic digital signage ¸ messages and information can be tailor fit according to location and demographics. For example, a child-oriented videos can be played in the toy part of the center, a fashion-oriented ones can play a part in apparel. Marketers are also able to effectively communicate with their customers.
4th This allows marketers to get instant feedback on their clients. Some forms of digital signage, such as touch-screen monitors can get information about important statistics such as number of users at any time and also collect personal information such as gender, age bracket, brand preference, and so on.